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Dissertation on sales promotion

Dissertation on sales promotion

dissertation on sales promotion

Oct 24,  · Essay On What We Learn From Grading Timeline Line, Top Service Fast Essay University Pretoria Thesis, How To Respond To Teacher Essay Questions, How To Write A Fourth Grade Book Report On Anne Frank The Diary Of A Young Girl Aug 10,  · The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics. Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy While some services offer free book promotion, most of the good ones charge a fee, which depends on the price and genre of the book. For Bookbub’s hottest category of crime fiction, the listing fee is about $ for books being offered for free, and about $ for books being sold in the price range of $2–$3



11 Powerful Book Promotion Ideas for Self-Published Authors



The four quadrants represent the different ways in which health can be promoted by professionals, governments, and individuals, through health persuasion techniques, legislative action, dissertation on sales promotion, personal counselling and community development. Here, advice and recommendations are handed out, and policies and interventions designed to increase uptake of these recommendations are established.


The aim of this is to protect individuals and communities. The personal counselling approach and the community development approach both seek to empower and to enhance knowledge, understanding, and skills, dissertation on sales promotion.


With the personal counselling approach, this is achieved through a health professional assisting the individual to develop and reach their goals, rather than acting as an expert instructing them how to change. The community development approach is similar to this, except that rather than focusing on individuals, dissertation on sales promotion, the focus is on groups, such as local community groups Naidoo and WillsChapter 5.


I have previously worked as a medical writer working with pharmaceutical companies in marketing medicines to health professionals.


This fits best in the health persuasion quadrant of the model, representing an authoritative, or top down approach. For example, there are NHS framework targets for doctors to reduce blood pressure across a range of patients, which would fall into the legislative action quadrant.


My work was indirectly linked to this quadrant, as I worked mainly with the key opinion leaders who formulate blood pressure guidelines for example, for the European Society of Hypertension and British Hypertension Society and it is these guidelines that feed into the framework targets and NICE guidelines.


In addition, dissertation on sales promotion, personal counselling approaches through, for example, Patients Advice and Liaison Service PALS and community development approaches coming from groups such as the Blood Pressure Association. Some authors suggest that contemporary health promotion should not focus exclusively on any one single element, dissertation on sales promotion, such as disease prevention, or societal change Tannahill Here, the author sees health promotion as being made up of socio-economic, physical and environmental factors, education and learning, services and amenities, and community activities Tannahill There are several theories surrounding health behaviour, and many factors which act both as determinants of and barriers to change.


Individuals rely on many different factors when thinking about their health, such as their basic health knowledge, their level of motivation, general attitudes and beliefs and their self-concept Wills and EarleChapter 5. The different behaviour change models take in to account these factors to greater or lesser extents.


My personal opinion is that of the main models of health, the health action model represents the most satisfactory behaviour change model. This model examines why individuals act in ways that can appear irrational to others, for example through drug use or smoking, despite being aware of the health risks. The health action model is built around three systems: the motivation system, the belief system and the normative system Tones ; Wills and EarleChapter 5.


The belief system is similar to that used in the health belief model, dissertation on sales promotion states that individuals will change to protect their health based upon four circumstances: their likely susceptibility to a disease or illness, the potential severity of that illness, the existence of beneficial measures and the potential barriers to taking action Wills and Dissertation on sales promotiondissertation on sales promotion, Chapter 5.


The health belief model assumes that all individuals make decisions in a rational manner, by weighing up the pros and cons before acting in the most reasonable manner. For example, an individual who continues to engage in risky sexual behaviours despite knowing the health risks, thereby sacrificing long-term health for short-term pleasure.


The normative system of the health action model represents outside influences on an individual, such as peer group influences, and acknowledges that social policy may play a role in health behaviours. It offers the beginning of an explanation for some of the seemingly irrational health behaviours people exhibit by showing how outside influences may affect behaviour.


Again, however, I feel that this oversimplifies dissertation on sales promotion problem, and also adds to health inequalities by apportioning blame to the individual.


Influences from the belief system and the normative system feed into the motivation system and also affect health behaviours and health outcomes Tones In this example he states that while an individual may feel assertive, with a high self-esteem, if their experiences within the group run counter to their expectations e. if they are criticised rather than praised for their actions this can affect future health behaviours and attitudes Tones The health action model therefore takes into consideration some of the complexities of every day life, and the external influences which people often feel they have no control over Tones ; Wills and EarleChapter 5.


Such focus on the individual may be seen as blame and may lead to additional health inequalities, dissertation on sales promotion. It is clear that devising activities that effectively change behaviour is a difficult task and to this end NICE have published guidelines relating to health behaviour interventions.


These guidelines stress the importance of working in partnerships, taking into account social context and developing programmes that work to help communities and individuals feel positive, set goals and to build resilience and key skills.


These guidelines draw on evidence from a number of dissertation on sales promotion, and I believe that it is the wide range of influences that will result in the most effective programmes NICE Wills, Dissertation on sales promotion. and Earle, S. Theoretical perspectives on promoting public health. in Theory and research in promoting public health. Earle, S. and Spurr, S.


Thomas, S. and Stewart, J. Optimising health promotion activities. Journal of Community Nursing 19 1 : Naidoo, J.


and Wills, J. Models and approaches to health promotion. in Health promotion: Foundations for practice. Tannahill, A. Health promotion: The Tannahill model revisited. Public Health : Tones, K. Devising strategies for dissertation on sales promotion drug misuse: the role of the Health Action Model Health Education Research 2 4 : NICE NICE public health guidance 6: Behaviour change at population, community and individual level www. Writing Services Essay Writing Assignment Writing Coursework Writing Annotated Bibliography Case Study Writing Literature Review Writing Report Writing Reflective Report Writing Research Proposal Model Answers Exam Notes.


Why choose us? Mission and Vision Samples Library Referral Programme FAQs Contact Us. Manage Orders Sign Out. References Wills, J. Ivory Research. November com, Published Accessed November 28, Previous Sample Next Sample. Similar essay samples Essay on Operational Management Techniques at Tesco Inc Essay on defamation and plagiarism Computer Vision: The science and technology of machines that can see.


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What is Sales promotion? Explain Sales promotion, Define Sales promotion, Meaning of Sales promotion

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dissertation on sales promotion

2 days ago · Dissertation topics public economics, case study about apple inc sales and promotion case study short essay for neem tree essay on conservation of animals. Informative essay checklist, essay on environmental pollution a global problem research essay outline example essay about family meaning, importance of sports in life essay in gujarati Starbucks also provides a card for corporate sales, which are used for extrinsic rewards to show employee appreciation for a job well done, or a gift to a client. Another promotional implementation is that they deliver coffees to offices or work places without any coffee size restrictions Oct 24,  · Essay On What We Learn From Grading Timeline Line, Top Service Fast Essay University Pretoria Thesis, How To Respond To Teacher Essay Questions, How To Write A Fourth Grade Book Report On Anne Frank The Diary Of A Young Girl

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